far beyond music, rock in rio should also go down in history as the first festival to be certified with one of the most important sustainability seals in the world, o ISO:20121 Sustainability Management System.
Events of different proportions impact the environment and the economy at various levels, including water consumption, solid waste production and energy consumption, effects on biodiversity, employment rate and supplier selection.
Rock in Rio was the first festival of this size to receive this certification
The ISO sustainability management system 20121 acts exactly to help the organization establish and achieve realistic goals, as well as executing the policies and procedures for the application of good practices..
The standard can be applied to all occasions., from a local craft show to a big event, being applicable to event owners, organizers and suppliers.
Thereby, Rock in Rio joins the select group of international entities such as the London Olympics Organizing Committee 2012, o Manchester United Stadium, the Ministry of Foreign Affairs of Denmark, a Coca-Cola London, among many others.