The current corporate world no longer accepts production processes or conduct disconnected from legal requirements, morals and ethics incorporated by society. E, in this sense, environmental compliance becomes responsible for this connection and commitment.
The term compliance originates from the English verb “to comply”, which means to act according to a rule, instruction or command. That is, comply with laws or regulations.
The relevance of environmental compliance will increasingly focus efforts from corporations and state bodies, both with regard to the adoption of processes and acts, as well as in personal training with reflections on market requirements for the professionals involved..
O compliance environmental in the corporate sector
in the business world, comply with laws and regulations in addition to being an ethical issue., is of paramount importance for structuring the company in the market, without any misconduct that could result in a reduction in business, financial losses, low credibility and negative image for the company.
Thus, is a natural consequence of environmental compliance, which, when adapting business practices,, there will be the implementation of a compliance model that aims to reduce the required amounts of natural resources so as not to incur damage to the environment or, at worst, try to mitigate the impacts that the development of these activities cause.
In other words, It can be said that environmental compliance activities go beyond the analysis of environmental standards and their compliance. They also involve the study and adoption of actions to prevent fines and infractions, administrative and judicial proceedings, and consequently, facilitate the mandatory procedures in audit processes. Therefore, The actions resulting from this monitoring are directly linked to business transparency and improving the image of companies in society and competent bodies.
The compliance function must encompass not only the anticipation of irregularities, but establish a program in order to prevent them from arising., covering not only the risks inherent to the company's activity, more encompassing, also, the prevention of the environment through practices that aim to protect the nature that, it is often deteriorated on the basis of economic development.
Activity guidelines
Per hour, the purpose of any production process is to adapt to environmental standards before any possible impact on the environment, Where, at least, mitigating, within legal standards, this risk, avoiding imposition of fines, infraction notices and civil and criminal actions.
Each project has its unique characteristics and processes. Thus, each organization becomes responsible for drawing up its internal procedures and conduct., in addition to its constant revision so that they are updated and molded based on market requirements.
Even if there are certifications, environmental management systems and the like, the adoption of these standards is based on the organizational structure of each project.. There is no description of how the project should be, introduce yourself or function. Environmental risk prevention management is required, continuous improvement, planning and control.
Thus, environmental compliance activities must be guided mainly by topics such as: environmental risk prevention; verification and analysis of possible damage to the environment with the practice of a certain business activity; imposition of responsibilities on those involved due to any non-compliance, aiming to ensure the effectiveness of the program's adoption by all company employees.
Marketing strategy and the market
Faced with the growing number of environmental standards, as well as the increased demand for environmentally correct products and companies, the legal entity is driven to seek caution in its acts and activities, in order to comply with current regulations, assuming a posture of prevention of unnecessary risks and liabilities, arising from non-compliance with environmental legislation.
So that there is the desired transparency towards society, and the gain of image vis-à-vis organizations that do not follow the principles of compliance and good conduct, marketing strategies linking the company name with protection and gain to the environment must be developed, and currently, are increasingly being used by organizations. realizing that, for a society that is much more involved and demanding in environmental issues, The organization's growth is directly related to the adoption of environmental protection programs and sustainable management of its production.
With a good compliance program, the company will be able to draw up an efficient risk map consistent with its own reality and objectives, in addition to assisting in the goals that should be set by it within the process of continuous improvement necessary and of an increasingly mandatory character.
To achieve the success of the compliance program, it is necessary as a fundamental investment to value human potential, because only through it will the preservation of the environment be guaranteed, through respect, environmental education and awareness that we belong to just another species in nature.
The legal entity presents itself as an efficient agent capable of important and timely transformations through its performance in the consumer market, a fact that expands its responsibility towards social influence.
In this way, o compliance, albeit shyly, it proves to be an effective way to integrate individuals and companies in order to achieve a common goal, translating the effective contribution to the repair of damages caused to the environment, as well as its preservation through real actions that will contribute to the reduction of environmental impacts, ensuring, thus, the much-desired harmony between human progress and the preservation of nature.
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