It is a great satisfaction to report that a Brazilian product certified by the standard/seal will have more competitive advantages and less environmental impact.. This is the objective of the new national certification.
It will allow Brazilian companies to assure consumers that their products are made inside
of sustainability standards. The certification system, operated by the Brazilian Association of Technical Standards (ABNT), measures the carbon and water footprint of products.
Organizations that obtain certification complying with the parameters defined in the system rules and updated by a technical committee based at ABNT, will be able to use the new carbon and water footprint seals to communicate their actions to measure and reduce environmental impact throughout the lifecycle of their products.
More efficiency in the Brazilian productive sector
ABNT Certification Director, Antonio Carlos Barros de Oliveira, highlights the potential for increased efficiency in Brazilian industry brought about by the new system. "The product footprint measurement and certification process allows companies to identify points of inefficiency and seek solutions to optimize processes and improve their reputations with customers, reducing costs and the footprint of your products, as well as the risks to which they are exposed throughout their production chain. Equally important is the contribution that this system and the new seal will make to inducing actions that reduce greenhouse gas emissions and water consumption by the Brazilian industry.”.
"Companies that achieve certification will be able to induce action in their sectors as a whole. This will help the country to establish its ambitions for the future”, highlights Barros de Oliveira.
Greater competitiveness
Products manufactured in Brazil have competitive advantages and less environmental impact when compared to equivalent goods from other parts of the world.
This is mainly due to the Brazilian energy matrix, which is mostly based on hydroelectric plants and is, therefore, cleaner than most of the globe, but also because some industrial segments are already working on reducing emissions in their production processes, through the modernization of its industrial parks.
The seal will not be stamped on products intended for the final consumer. It will be a business-to-business tool., that is, will serve for the market to select the most sustainable suppliers.
The objective is to encourage the market to select the best.
The ability to demonstrate the low environmental impact of a Brazilian product will give companies competitive advantages in the international market, and they tend to grow as Brazilian companies turn them into commercial advantages in a low-carbon economy scenario..
The system will also bring advantages to the domestic market, allowing companies to demonstrate their advantages over imported products, from China or India, which may even be cheaper, but they often have greater environmental impact in their production cycles..
Original text cycling.