Broadly speaking, sustainability is the ability to create means to meet the basic needs of the present without affecting future generations, having goals on a global scale, as the call to action to end poverty, protect the environment and climate and ensure peace and prosperity for people in every corner of the planet. The term appeared in 1992, when the United Nations (HIM-HER-IT) officially put sustainability on the global agenda.
Although the concept has been approached for thirty years, not so long ago it gained great popularity. There was some excitement about its appreciation when the Panel of Climate Scientists of the United Nations announced the advance of climate change in 2007. Nonetheless, not even science has been able to convince companies to reduce their emissions and produce with less impact on people and the environment. Not even the serious economic crisis of 2008 paved the way for a review of the conventional way of thinking and doing business.
Although, today there are more pressure factors and a greater tendency to change the way of thinking and doing business. According to Ricardo Voltolini, corporate sustainability and values leadership specialist, sustainability will only be a transforming process if it occurs, at the same time, in management, strategy, corporate culture and branding.
For the company
In the view of biO3, sustainability is directly related to using resources intelligently so that they remain available for future generations. The concept is in line with the company's commitment, which is with the balanced integration between man and nature, using best practices and success stories. In addition to the great challenge of adopting a sustainability agenda, it is also necessary for the organization to have a greater knowledge of its operations and their impacts, of being able to create opportunities and increase their competitiveness., and something very important, be transparent to society.
Therefore, Nowadays, the influence of sustainability in business management is visible, in which a sustainable business is part of a larger system, where it is necessary to generate shared value among the various actors in society, create and maintain partnerships and cooperation that are capable of increasing the network of influence and positive impact, always seeking the greatest growth with the least possible impact on socio-environmental structures. The matter must be dealt with with great competence in the other management areas of the company, with risk analysis, of stocks and investments, adaptation to the context of sustainability, employee training, between others.
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